Another Year Bolder.

Pet parents dread switching to a senior formula because it can feel like the beginning of the end. So, to change the conversation around aging pets, we didn’t partner with any old influencer — we partnered with THE old influencers to create TikTok-led videos that celebrate the golden years. 

🏆 2026 Effies Finalist

📈 200M+ Earned impressions
📈 15.4% Uptick in Hill’s senior dog households
📈 20.7% Increase in overall buy rates
📈 +1500 New autoship acquisitions on Chewy alone
📈 163% Boost in paid search conversions
📈 8.9% Increase in intent
(These numbers never get old.)

Click each image to watch on TikTok 🐾

Photo Library

Executive Creative Director Arlo Oviatt
Creative Director Marie Goodwin
Associate Creative Director, Art Elisa Martin
Associate Creative Director, Copy Lauren Blood
Production Crew Flighthouse