Hiding in plain sight.
Pet parents assume symptoms will be obvious — but it’s actually the subtle signs (like itching, bad breath, decreased energy and otherwise “normal” behaviors) that can indicate an underlying health condition. To help pets feel better, we first helped pets feel seen.
📈 14.5MM impressions
📈 5.8K clicks in the first two months
🏆 2024 Grand Prize Gold at the Vetty Awards
:30 Spot
Executive Creative Director Arlo Oviatt
Creative Director Marie Goodwin
Associate Creative Director, Art Elisa Martin
Associate Creative Director, Copy Lauren Blood
Director Spencer MacDonald with ArtClass
Photographer Wanda Martin