SEE SEEDS DIFFERENTLY.

ZuPreem®, a manufacturing company for zoo animal and specialty pet food, tasked us with educating bird owners that overconsumption of seeds is unhealthy for birds. We created a BSA—Bird Service Announcement—complete with simple seed art metaphors and compelling copy to get the job done.

Art Director: Rob Mitchell

Category: Concept, Copywriting
Media: Print, Digital, Social, In-store, Collateral
Awards:
2019 AIGA A15 Winner2019 Gold NAMAs Region II Winner - Specialty Advertising Campaign
2019 Best of Show NAMAs Region II Winner - Specialty Advertising Campaign
2019 Silver AAF-KC Winner - Cross Platform Integrated Advertising Campaign, National B2C
2018 Gold PRISM-KC Winner - Campaign, Integrated Communications
2018-2019 National Best of NAMA Merit Winner - Specialty Advertising Campaign