best workweek ever.
ATI hosts an annual summit for nurse educators, each year in an exciting new city. The chosen destination for 2020 was the tech-forward Seattle, Washington, nicely complementing ATI’s exciting advancements for the next generation of nurses. Through vibrant visuals, modern graphic elements, and headway-making headlines, we set out to empower educators to confidently take on this new age of nursing.
Like so many conferences in 2020, the 11th Annual ATI Summit was cancelled due to the COVID-19 pandemic. Lesson learned? You can cancel events, but you can’t cancel the creative behind them.
Art Director: Elisa Martin
Category: Concept, Copywriting
Media: Environmental, Print, Email, Collateral
VIP All-Access Pass
For select educators, we created a high-impact invitation for a free Summit experience. We packaged a personalized all-access pass and more Summit details inside a branded box, then shipped it as a special surprise.
