Sunscreen made for skin, not just the sun. 

Sunscreen is the token last step in any morning skincare routine. But what if your daily SPF could offer more than UV protection? We launched an integrated campaign for Elta MD UV AOX, a portfolio of face + body products that deliver the strong sun defense you need and the restorative skin benefits you want.

 

:30 spot

 

Photo library

Executive Creative Director Cinzia Crociani 
Creative Director Marie Goodwin
Associate Creative Director, Art Elisa Martin
Associate Creative Director, Copy Lauren Blood
Director Lua Voigt, Not Normal 

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