Sunscreen made for skin, not just the sun.
Sunscreen is the token last step in any morning skincare routine. But what if your daily SPF could offer more than UV protection? With the UV AOX collection from EltaMD, it can. We launched an integrated campaign for these three face + body products that deliver the strong sun defense you need and the restorative skin benefits you want, through a special antioxidant-rich formula. (Oh, and ‘AOX’ stands for antioxidants.)
:30 SPOT
PHOTO LIBRARY
Executive Creative Director Cinzia Crociani
Creative Director Marie Goodwin
Associate Creative Director, Art Elisa Martin
Associate Creative Director, Copy Lauren Blood
Director Lua Voigt, Not Normal