spot the subtle signs.
We learned that pet parents often assume health issues will be obvious. But it’s actually the subtle signs (like itching, bad breath, decreased energy and otherwise “normal” behaviors) that can indicate an underlying condition. Through head-turning visuals, we helped educate pet parents and professionals alike that oftentimes the most concerning signs are the ones that blend into everyday life. And with Hill’s Prescription Diet, we can help pets feel better — and help them feel seen.
📈 14.5MM impressions
📈 5.8K clicks in the first two months
🏆 2024 Grand Prize Gold at the Vetty Awards
:30 Spot
PHOTO LIBRARY
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Executive Creative Director Arlo Oviatt
Creative Director Marie Goodwin
Associate Creative Director, Art Elisa Martin
Associate Creative Director, Copy Lauren Blood
Director Spencer MacDonald with ArtClass
Photographer Wanda Martin